Your company is a leading provider of Mobile and Broadband services, with significant market shares.
The 4 established product lines are supplying good cash flows now, but maye be in need of expanding to keep up with the competitors.
Two aggressive competitors, BigTel and PeopleTel are also investigating new product launches, and a recent market research survey suggested solid growth prospects in most markets in the coming 3 years. This is an industry where the market leader has the best chance to dictate market pricing and build profitability.